Privacy Protection

Privacy Policy

We, Regio Augsburg Wirtschaft GmbH, take the protection of your personal data seriously and would like to inform you about how we handle data privacy within our company. This Privacy Policy explains how your personal data is processed within the scope of our online services. Personal data refers to any information that can be linked to you personally, such as your name, address, email address, and usage behaviour.

A. GENERAL INFORMATION

I. Data Controller

The data controller in accordance with Article 4 (7) of the EU General Data Protection Regulation (GDPR) is Regio Augsburg Wirtschaft GmbH, Karlstr. 2, 86150 Augsburg, Germany, Telephone: +49 821 -45010 – 210, Fax: +49 821 - 45010 – 111, Email: Datenschutz(at)region-A3.com Website: www.region-A3.com (see our Imprint)

II Contact details of the data protection officer

You can reach our data protection officer at Datenschutz(at)region-A3.com or at our postal address with the addition ‘the data protection officer’.

III Legal basis for the processing of personal data

Your data will only be processed if there is a legal basis referred to in Art. 6 para. 1 GDPR, in particular

if you have given your consent in accordance with Art. 6 para. 1 lit. a GDPR,
for the fulfilment of a contract or for the implementation of a pre-contractual measure pursuant to Art. 6 para. 1 lit. b GDPR. This also applies to processing operations that are necessary for the performance of pre-contractual measures,
to fulfil a legal obligation to which our company is subject pursuant to Art. 6 para. 1 lit. c GDPR,
to safeguard a legitimate interest of our company or a third party in accordance with Art. 6 para. 1 lit. f GDPR, provided that the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest.

We will inform you of the relevant legal basis separately in this privacy policy for the individual processing activities. Processing can also be based on several legal bases.

IV. Data transfer, transfer to other countries

1. transfer of data to processors and third parties If we disclose data to other persons and companies (processors or third parties) as part of our processing, transfer it to them or otherwise grant them access to the data, this will only be done on the basis of legal authorisation, in particular if

you have expressly consented to this
the transfer of data to third parties, such as payment service providers, is necessary for the fulfilment of the contract or for the implementation of pre-contractual measures in accordance with Art. 6 para. 1 lit. b GDPR
a legal obligation provides for this in accordance with Art. 6 para. 1 lit. c GDPR,
the disclosure is necessary to safeguard our legitimate interests (e.g. when using agents, web hosts, etc.) and for the assertion, exercise or defence of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data.

If we commission third parties with the processing of data on the basis of a so-called ‘order processing contract’, this is done in accordance with Art. 28 GDPR. Among other things, we may pass on your personal data to third parties if we offer participation in promotions, competitions, contracts or similar services together with partners. You will receive more detailed information on this when you provide your personal data or in this privacy policy in the description of the offer.

2. transfers to third countries
If we lawfully process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only take place if the special requirements of Art. 44 et seq. GDPR. Processing is carried out in particular on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to the EU or the conclusion of the EU standard data protection clauses.

I.V. Your rights

(1) You have the following rights vis-à-vis us with regard to your personal data:

Right of access pursuant to Art. 15 GDPR
Right to rectification pursuant to Art. 16 GDPR
Right to erasure in accordance with Art. 17 GDPR
Right to restriction of processing in accordance with Art. 18 GDPR
Right to data portability pursuant to Art. 20 GDPR
Right to object to the processing pursuant to Art. 21 GDPR

(2) Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority pursuant to Art. 77 GDPR, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR. You can find the competent supervisory authority at: https://www.bfdi.bund.de/EN/Service/Anschriften/Laender/Laender-node.html

The data protection supervisory authority responsible for us is the
Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 18
91522 Ansbach
Telephone: +49 (0) 981 180093-0
Fax: +49 (0) 981 180093-800
E-mail: poststelle(at)lda.bayern.de

VI Right of cancellation and right to object

(1) If you have given your consent to the processing of your data, you can withdraw this at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

(2) You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR pursuant to Article 21 GDPR. This is the case if the processing is not necessary in particular for the fulfilment of a contract with you. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and will either discontinue or adapt the data processing or show you our compelling reasons worthy of protection on the basis of which we will continue the processing. .

(3) Of course, you can object to the processing of your personal data for advertising and data analysis purposes at any time. .

(4) You can inform us of your cancellation or objection using the following contact details: Datenschutz(at)region-A3.com

VII Deletion of data and storage period

Unless expressly stated otherwise in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations, e.g. in the case of data that must be retained for commercial or tax law reasons. According to legal requirements in Germany, storage may be necessary for up to 10 years due to commercial and tax law requirements.

B. INDIVIDUAL DATA PROCESSING OPERATIONS

I. Collection of personal data when visiting our website

(1) When using the website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security. (The legal basis is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the provision of the core functionalities of the website, which are absolutely necessary for a qualitative, secure and stable website operation. The following data is collected:

IP address
Date and time of the enquiry
Time zone difference to Greenwich Mean Time (GMT)
Content of the request (specific page)
Access status/HTTP status code
Amount of data transferred in each case
Website from which the request originates
browser
Operating system and its interface
Language and version of the browser software.

(2) As part of the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the user in protection against misuse and other unauthorised use.

(3) The collection of log data for the provision of the website, including its storage in log files, is absolutely necessary for the operation of the website. There is therefore generally no possibility for the user to object to this. This does not apply to log data that is processed in the context of various services offered on our website beyond purely informational use.Further information on this can be found in the notes on the individual services in this privacy policy.

(4) The hosting services we use from our third-party provider serve to provide infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating this website.The legal basis for this is Art. 6 para. 1 lit. f GDPR. Our legitimate interest also lies in the functional and secure provision of this website.

(5) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. To do so, you must generally provide additional personal data that we use to provide the respective service and for which the aforementioned data processing principles apply. You can find information about this in this privacy policy.

II Cookies

In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive assigned to the browser you are using and through which certain information flows to the body that sets the cookie (in this case, us). Cookies cannot execute programmes or transfer viruses to your computer. They are used to make the website more user-friendly and effective overall. This website uses the following types of cookies, the scope and function of which are explained below: We use the following types of cookies on our website:

a) Temporary cookies
b) Permanent cookies
c) Third-party cookies

a) Temporary cookies are automatically deleted when you close the browser. These include session cookies in particular. These store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This allows your computer to be recognised when you return to our website. The session cookies are deleted when you log out or close the browser.

b) Permanent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete the cookies at any time in the security settings of your browser.

c) ‘Third-party cookies’ are cookies that are offered by providers other than the controller who operates the online service (otherwise, if they are only the controller's cookies, they are referred to as ‘first-party cookies’).

Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this privacy policy. If you do not want cookies to be stored on your computer, you can deactivate the corresponding option in the system settings of your browser. Stored cookies can be deleted in the system settings of the browser.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Please note that you may then not be able to use all the functions of this online service.

III Making contact

If you actively contact us by e-mail, contact/registration form or phone call, the personal data you provide will be collected and processed in order to deal with your enquiry. This includes, in particular, your name and contact details (email address, address, mobile phone number) as well as other information provided by you. When using our contact/registration forms, the data transmitted to us is processed (e.g. gender, surname and first name, address, company, email address and the time of transmission).

Processing on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR lies in the processing of the enquiry. If your contact is aimed at the conclusion or performance of a contract, the legal basis is Art. 6 para. 1 lit. b GDPR. If you have given us your consent to data processing, the legal basis for this is Art. 6 para. 1 lit. a GDPR. We delete the transmitted data within a reasonable period of time, within which a contract or similar is no longer expected to be concluded.

IV. Newsletter

(1) With your consent, you can subscribe to our newsletter, with which we inform you about our current interesting offers. The advertised goods and services are named in the declaration of consent.

(2) We use the so-called double opt-in procedure to subscribe to our newsletter. This means that after you have registered, we will send you an e-mail to the e-mail address you have provided in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. We also store the IP addresses you use and the times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, if necessary, to clarify any possible misuse of your personal data.

(3) Mandatory information for sending the newsletter is your e-mail address as well as your title, first name and surname so that we can address you personally, as well as a selection of topics so that we can inform you in our newsletter based on your personal interests. Further, separately marked data can be provided voluntarily. After your confirmation, we will save your e-mail address for the purpose of sending you the newsletter. The legal basis is Art. 6 para. 1 lit. a GDPR.

(4) You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare your cancellation by clicking on the link provided in every newsletter e-mail, by e-mail to Newsletter(at)region-A3.com or by sending a message to the contact details given in the imprint. After cancellation, we store the data purely statistically and anonymously.

(5) We would like to point out that we evaluate your user behaviour when sending the newsletter. For this analysis, the emails sent contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. For the analyses, we link the data mentioned in B - I and the web beacons with your email address and an individual ID. Links received in the newsletter also contain this ID. The data is only collected in pseudonymised form, i.e. the IDs are not linked to your other personal data. The legal basis for newsletter tracking is the consent you gave when you subscribed to the newsletter. You can revoke this tracking at any time by clicking on the separate link provided in each e-mail or by informing us via another contact channel. The information will be stored for as long as you are subscribed to the newsletter. After you unsubscribe, we store the data purely statistically and anonymously.

Please note that it is not possible to revoke your tracking consent separately, in which case you will no longer receive the newsletter.

V. Google reCAPTCHA

(1) We use the reCAPTCHA function of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’). This function is primarily used to differentiate whether an entry is made by a natural person or abusively by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google, such as the time of the visit, browser information and information on the use of our website. No personal data is read or saved from the input fields of the respective form. The legal basis for data processing is Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in determining the individual intent of actions on the Internet and the prevention of misuse and spam.

(2) Google reCAPTCHA uses cookies to collect information about your use of this website. This information is transmitted to a Google server and stored there. There is a possibility that data may be transferred to the USA. We have no influence on the storage duration and deletion of the data.

(3) Further information can be found at https://developers.google.com/recaptcha/ and https://policies.google.com/privacy?hl=de&tid=231611303323.

VI Integration of Google Maps

(1) On this website, we use the Google Maps function from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’). This allows us to show you interactive maps directly on the website and enables you to use the map function conveniently.

To ensure data protection on our website, Google Maps is deactivated when you enter our website for the first time. A direct connection to Google's servers is only established when you activate Google Maps yourself (consent in accordance with Art. 6 para. 1 lit. a GDPR). This prevents your data from being transmitted to Google the first time you enter the site.

If, after activation, you access a web page of our website on which Google Maps is integrated, your browser establishes a direct connection to Google's servers. Information about the use of this website may be transmitted to Google servers in the USA and linked to other data from other Google services, especially if you are logged into your Google account.

The processed data includes information about the devices and browsers used (e.g. unique identifier, IP address, date and time of the visit to the page in question, Internet address or the URL of the website accessed) and other user data provided as part of the route planner function (e.g. location data, addresses entered, directions). In addition, the data mentioned under B-I of this declaration is transmitted. The legal basis for data processing is your consent pursuant to Art. 6 para. 1 lit. a GDPR.

(2) Data processing takes place regardless of whether Google provides a user account via which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your Google profile, you must log out before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or customising its website. Such an analysis is carried out in particular (even for users who are not logged in) to provide customised advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

We have no influence on the storage period and further data processing by Google.

(3) Further information on data processing by Google can be found at Additional Terms of Use for Google Maps/Earth - Google and Privacy Policy & Terms of Use - Google.

VII Google Analytics

(1) If you have given your consent, Google Analytics, a web analysis service of Google LLC, is used on this website. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’).

(2) Scope of processing: Google Analytics uses cookies that enable us to analyse your use of our website. The information collected by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.

We use the User ID function. With the help of the user ID, we can assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyse user behaviour (visitor flows) across devices. You can deactivate the cross-device analysis of your usage in your customer account under ‘My data’, ‘Personal data’.

We use the ‘anonymiseIP’ function (so-called IP masking): Due to the activation of IP anonymisation on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

During your visit to the website, the following data is recorded, among others

the pages you visit, your ‘click path’
Achievement of ‘website goals’ (conversions, e.g. newsletter registrations, downloads, purchases)
Your user behaviour (e.g. clicks, dwell time, bounce rates)
Your approximate location (region)
Your approximate location (region)
Your IP address (in truncated form)
Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
Your internet provider
the referrer URL (via which website/advertising medium you came to this website)

(3) Purposes of the processing: On behalf of the operator of this website, Google will use this information to analyse your use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyse the performance of our website and the success of our marketing campaigns.

(4) Recipient: The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as the processor. We have concluded an order processing contract with Google for this purpose. Google LLC, based in California, USA, and, if applicable, US authorities can access the data stored by Google.

(5) Transmission to third countries: A transfer of data to the USA cannot be ruled out.

(6) Storage period: The data sent by us and linked to cookies is automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by a. Not giving your consent to the setting of the cookie or b. downloading and installing the browser add-on available at the following link to deactivate Google Analytics: http://tools.google.com/dlpage/gaoptout?hl=de .

You can also prevent the storage of cookies by configuring your browser software accordingly. However, if you configure your browser to reject all cookies, this may restrict the functionality of this and other websites.

(7) Legal basis and revocation option: The legal basis for this data processing is your consent, Art. 6 para. 1 sentence 1 lit. a GDPR.You can withdraw your consent at any time with effect for the future by accessing the cookie settings and changing your selection there.

You can find more information on the terms of use of Google Analytics and data protection at Google at http://www.google.com/analytics/terms/en.html, http://www.google.com/intl/en/analytics/learn/privacy.html and http://www.google.de/intl/en/policies/privacy.

VIII Use of social media plug-ins

(1) We currently use the following social media plug-ins: Facebook, Twitter, Xing and LinkedIn. We use the so-called two-click solution. This means that when you visit our website, no personal data is initially passed on to the providers of the plug-ins. You can recognise the provider of the plug-in by the marking on the box above its initial letter or the logo. We give you the option of communicating directly with the provider of the plug-in via the button. Only if you click on the marked field and thereby activate it will the plug-in provider receive the information that you have accessed the corresponding website of our online offering. In addition, the data mentioned under 3. of this declaration will be transmitted. In the case of Facebook and Xing, according to the respective providers in Germany, the IP address is anonymised immediately after collection. By activating the plug-in, your personal data is therefore transmitted to the respective plug-in provider and stored there (for US providers in the USA). As the plug-in provider collects data in particular via cookies, we recommend that you delete all cookies via your browser's security settings before clicking on the greyed-out box.

(2) We have no influence on the data collected and data processing procedures, nor are we aware of the full scope of data collection, the purposes of processing or the storage periods. We also have no information on the deletion of the data collected by the plug-in provider.

(3) The plug-in provider stores the data collected about you as usage profiles and uses these for the purposes of advertising, market research and/or customising its website. Such an evaluation is carried out in particular (even for users who are not logged in) to display customised advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. We offer you the opportunity to interact with the social networks and other users via the plug-ins so that we can improve our offering and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 sentence 1 lit. f GDPR.

(4) Die Datenweitergabe erfolgt unabhängig davon, ob Sie ein Konto bei dem Plug-in-Anbieter besitzen und dort eingeloggt sind. Wenn Sie bei dem Plug-in-Anbieter eingeloggt sind, werden Ihre bei uns erhobenen Daten direkt Ihrem beim Plug-in-Anbieter bestehenden Konto zugeordnet. Wenn Sie den aktivierten Button betätigen und z. B. die Seite verlinken, speichert der Plug-in-Anbieter auch diese Information in Ihrem Nutzerkonto und teilt sie Ihren Kontakten öffentlich mit. Wir empfehlen Ihnen, sich nach Nutzung eines sozialen Netzwerks regelmäßig auszuloggen, insbesondere jedoch vor Aktivierung des Buttons, da Sie so eine Zuordnung zu Ihrem Profil bei dem Plug-in-Anbieter vermeiden können.

(5) Weitere Informationen zu Zweck und Umfang der Datenerhebung und ihrer Verarbeitung durch den Plug-in-Anbieter erhalten Sie in den im Folgenden mitgeteilten Datenschutzerklärungen dieser Anbieter. Dort erhalten Sie auch weitere Informationen zu Ihren diesbezüglichen Rechten und Einstellungsmöglichkeiten zum Schutze Ihrer Privatsphäre.

(6) Adressen der jeweiligen, ggf. in der EU zuständigen, Plug-in-Anbieter und URL mit deren Datenschutzhinweisen:

a) Facebook: Meta Platforms Ireland Limited
4 Grand Canal Square
Dublin 2, Irland
https://www.facebook.com/about/privacy, https://www.facebook.com/terms , https://www.facebook.com/policies/cookies.

b) Twitter International Company
One Cumberland Place, Fenian Street
Dublin 2, D02 AX07 Irland
https://twitter.com/de/privacy , https://help.twitter.com/de/rules-and-policies/twitter-cookies

c) Xing: New Work SE
Am Strandkai 1
20457 Hamburg
www.xing.com/privacy

d) LinkedIn Ireland Unlimited Company
Wilton Place
Dublin 2, Irland
https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy , https://www.linkedin.com/legal/cookie-policy?trk=content_footer-cookie-policy

IX. Integration of YouTube videos

(1) We have integrated YouTube videos from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’) into our online offering, which are stored on www.YouTube.com and can be played directly from our website. The legal basis is your consent in accordance with Art. 6 Art. 1 lit. a GDPR.

YouTube uses cookies to collect information about visitors to its website. YouTube uses these to collect video statistics, to prevent fraud, for advertising and market research purposes and to improve user-friendliness, among other things. The cookies remain on your end device until you delete them.

As soon as you start a YouTube video on our website, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. Data may be transferred to the USA and linked to other data from other Google services, especially if you are logged into your Google account. We have concluded the EU standard data protection clauses to secure the data transfer. If you do not want this information to be transmitted to YouTube and Google, you can prevent this transmission by logging out of your YouTube account before accessing our website. Data processing takes place regardless of whether YouTube provides a user account via which you are logged in or whether no user account exists.

The data processed includes

Information about the devices and browsers used (e.g. unique identifiers, IP address, Google user ID, YouTube ID, type and settings, operating system, mobile network)
Your activities (videos viewed, date and time of visit to the relevant page, website visited, interactions)
Location data and
the data mentioned under B-I

To reduce data transmission before the actual start of a video, we use the extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video.

We also embed the videos on our website in such a way that your data is not transferred to YouTube partners (the Google DoubleClick network) until you actively click on the video.

Weitere Informationen über den Datenschutz bei YouTube und Google finden Sie in deren Datenschutzerklärungen unter: https://www.youtube.com/static?gl=DE&template=terms&hl=de und https://policies.google.com/privacy?hl=de

X. Facebook Pixel

Within our website, we use the so-called ‘Facebook pixel’ and associated marketing services of the social network Facebook and Instagram for the purpose of analysing, optimising and economically operating our online offer. The service provider of this service responsible for the EU is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (hereinafter referred to as ‘Meta’). However, according to Facebook Meta, the data collected is also transferred to the USA and other third countries. The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time with effect for the future.

Within our website, we use the so-called ‘Facebook pixel’ and associated marketing services of the social network Facebook and Instagram for the purpose of analysing, optimising and economically operating our online offering. The service provider of this service responsible for the EU is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (hereinafter referred to as ‘Meta’). However, according to Facebook Meta, the data collected is also transferred to the USA and other third countries. The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time with effect for the future.

Facebook-Pixels

(2) Furthermore, when using the Facebook pixel, we use the additional “extended comparison” function. Data such as telephone numbers, email addresses of newsletter recipients or Facebook IDs of users are transmitted to Meta (encrypted) to form target groups (“Custom Audiences” or “Look Alike Audiences”). The upload is used solely to determine recipients of our Facebook/Instagram ads. We want to ensure that the ads are only shown to users who are interested in our information and services. The data collected in this way is anonymous to us. However, these are stored and processed by Meta so that a connection to your Facebook or Instagram account is possible and Meta uses the data for its own advertising purposes in accordance with the data usage policy. This concerns the username, cookie ID, user ID and advertising ID. Further information on “extended comparison” can be found at https://www.facebook.com/business/help/611774685654668 . Meta processes this data as our processor. Details can be found in Meta's user agreement: https://www.facebook.com/legal/terms/customaudience , https://www.facebook.com/legal/terms/dataprocessing , https://help.instagram.com/581066165581870/?helpref=hc_fnav and https://help.instagram.com/519522125107875/?maybe_redirect_pol=0 .

(3) Due to the marketing tools used, your browser automatically establishes a direct connection with the Meta server when you visit our website. We have no influence on the scope and further use of the data collected by Meta through the use of this tool and therefore present you with the processes known to us: By integrating the Facebook pixel, Meta receives the information that you have accessed the corresponding website of our Internet presence or have clicked on an advert from us. If you are registered with a Meta service, Meta can assign the visit to your account. Even if you are not registered with Facebook or Instagram or have not logged in, there is a possibility that the provider will find out your IP address and other identifying features and use them to create a profile. The information collected is transferred to and stored on Meta servers in the USA or other third countries. These data transfers are necessary to provide the services set out in the Meta Terms of Use. For these cases, the provider has, according to its own information, imposed a standard that corresponds to the former EU-US Privacy Shield and has promised to comply with applicable data protection laws when transferring data internationally. Meta uses standard data protection clauses approved by the European Commission for this purpose (see https://www.facebook.com/legal/EU_data_transfer_addendum and https://www.facebook.com/help/566994660333381?ref=dp) or adequacy decisions issued (see https://ec.europa.eu/info/ law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en).

(4) General information on the display of Facebook ads can be found in Facebook's data usage guidelines at https://www.facebook.com/ policy.php . You can find specific information and details about the Facebook Pixel and how it works in the Facebook help section: https://www.facebook.com/ business/help/651294705016616. In addition to the possibility of revoking your consent at any time with future effect via our consent banner, you have the following options to object to the collection by the Facebook pixel and the use of your data to display Facebook ads: To set which types of advertisements displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings/ads , https://de-de.facebook.com/help/568137493302217. If you do not have a Facebook or Instagram account, you can opt out of the use of cookies for reach measurement and advertising purposes via the network advertising initiative's deactivation page (http://optout .networkadvertising.org/) and also the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/de/praferenzmanagement/).

https://www.facebook.com/settings/ads

https://de-de.facebook.com/help/568137493302217

XI. LinkedIn Insight Tag (LinkedIn Pixel)

This website uses the LinkedIn Insight Tag. The service provider responsible for the EU is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. By integrating the LinkedIn Insight Tag, we can display interest-based adverts (‘ads’) relevant to you as a user of our website when you visit the LinkedIn social network or other websites that also use the process, and obtain statistics about website visitors and demographics. Furthermore, we can analyse your use of our LinkedIn ads and interest in our offers using a conversion measurement function and also display LinkedIn ads to you on other websites via retargeting. We are pursuing the interest of improving the effectiveness of LinkedIn advertisements and making our website more interesting for you. The legal basis is your consent in accordance with Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time with effect for the future.

(1) The following data processing takes place: With the help of the LinkedIn Insight Tag we receive information about visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyze the key professional data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better align our site with the respective target groups. We can also use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or other action (conversion measurement). Conversion measurement can also be carried out across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function with which we can display targeted advertising outside of the website to visitors to our website, although, according to LinkedIn, the advertising addressee is not identified. We as website operators cannot assign the data collected by LinkedIn to specific individuals. LinkedIn itself also records so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days. We have no access to the personal data processed by LinkedIn. We only receive the statistics generated from this in anonymized form. We have concluded a data processing agreement with LinkedIn. You can find details at https://www.linkedin.com/legal/l/dpa .

(2) By integrating the LinkedIn Insight tag, your browser automatically establishes a direct connection to the LinkedIn server, both when you visit the LinkedIn website and websites that have integrated the LinkedIn Insight tag. We have no influence on the extent and type of use of the data by LinkedIn, so we will inform you according to our current level of knowledge: By integrating the LinkedIn Insight tag, LinkedIn receives the information that you have accessed the corresponding web page on our website or clicked on an ad from us. If you are registered with a LinkedIn service, LinkedIn can assign the visit to your account. Even if you are not registered with LinkedIn or have not logged in, there is a possibility that the provider will find out your IP address, time window and other identification features and link them to the actions assigned to you (see above). LinkedIn will store the personal data collected from website visitors on its servers in the USA and use them as part of its own advertising measures. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. For details, see LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

(3) The legal basis for the processing of your data is Art. 6 Para. 1 lit. a GDPR, which means that the integration only takes place with your consent. You can revoke your consent at any time using our consent tool. In addition, the LinkedIn Insight Tag and other advertising objections can be deactivated in the ad settings at www.linkedin.com/help/linkedin/answer/62931?trk=microsites-frontend_legal_privacy-policy&lang=en and at www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Further setting options and information can be found in the LinkedIn Privacy Center: https://privacy.linkedin.com/de-de?lr=1/ . Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To avoid LinkedIn linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

XII. Sustainability Monitor (Survey)

You have the opportunity to take part in our sustainability monitor. If you would like to take part in this survey, you must register by providing an email address and a password of your choice. For this purpose, we use the so-called double opt-in procedure: After you register, you will receive an email to the email address you provided, in which we ask you to confirm your registration. With the confirmation, the personal data provided during registration will be saved in order to send you an individual questionnaire link and automatically the results after the survey has been completed, as well as to contact you for further survey rounds. This means that you can take part in follow-up surveys over a period of three years and receive a time series comparison. No further data is collected or is only collected on a voluntary basis. We use the data exclusively to send the survey link, the survey results and to make further contact during the three-year period of the monitoring program. The legal basis for this is Art. 6 (1) lit. a GDPR. You can revoke your consent to the storage of the data and its use for further contact within the framework of the Sustainability Monitor at any time by email to Datenschutz(at)region-A3.com or by sending a message to the contact details provided in the imprint. The legality of the data processing operations carried out up to that point remains unaffected by the revocation. The data you have provided to us for the purpose of participating in the Sustainability Monitor will be stored by us until the end of the three-year monitoring period and then deleted.

Status: August 2023

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